Written by: Meng Ong
10 Search Engine Tips Every Website Owner Should Know
1. Domain Name Matters
Domain names actually hold more weight & priority than the content of the website itself. Most companies have the habit of registering their company names on their dotcoms, eg, companyname.com, but truth of the matter is, a keyword on the domain name actually will boost your search engine ranking by leaps and bounds.
I have a client who registered moneyaccumulation.com and good-finances.com instead of his-company-name.com. It helps to generate so much enquiries and traffic to his website.
Take a look at Google.com. Type in any keyword. Check out those top 10 domain names. See how close they are to the keyword typed. So, if you are selling mobile phones, consider a domain name such mobile-phones.com. Well, since it has been taken by someone else, consider mobile-phones2u.com or the likes of it. If not, you may also consider mobile-phones.com.my. There are many ways of doing it. But do not use domain names such as buy-cheap-mobile-phones-from-us-or-you-will-regret.com! Google, or other search engines may give you a scammy label and sandboxed you!
2. Title Tag
The title tag is the blue & bold & underlined header on Google. After your domain name, your title tag is what the spiders (no, not the eight legged creature) look for when indexing your website. At your site, your webmaster should be able to know how to modify your title tag for you. In your source code, it looks like this <title> </title>.
On your design side, it is the blue bar on top of your menu in your browser (where File, Edit, View, Tools is). Put in your major keywords there. It boost you up by leaps and bounds too.
If you do not know how to do it, simply contact me.
3. Tag on the Header
It is a sound practice to control your header tags. Most websites are promoting “Microsoft Frontpage 4.0” in their header tags. Err, I am of the opinion that Microsoft has enough of free publicity for now aye?
Change that to something of your own. It will help boost your ranking further.
4. Emphasis Tags
It is good to emphasize your tags. Google gives good weight to all emphasized tags. It reflects importance and value to that particular keyword. Use bold, or underline to emphasize a point. Trust me, it goes a long, long way.
By the way, the spiders hated, and will NOT give any consideration for emphasis that looks as though a rainbow has fallen on the website like this:-
W R O N G E M P H A S I S
W R O N G E M P H A S I S
The right way is this:-
No space, and one colour! Simple and effective!
5. Content Matters
It is really a tragedy to see how most websites begin with “Welcome to……” and hardly a single keyword is mentioned anywhere in the site.
How would you expect the spider to index a page under “furniture” where all it read was “Welcome to our homepage”? The spider is only a program programmed to spider the site. It has no brain on its own and has no capability to think. That is your part as the site owner.
6. Navigation Matters & Sitemap Availability
Design an easy-to-read navigation bar for your visitors as well as for your invisible VVVVIP guest, ie, the spiders. Where this is not possible, use a sitemap to inform the spider how the hierarchy of your website looks like. At least chances of you of being indexed are higher than a website that has no sitemap.
7. Internal Link
Immediately, interlink your contact page to your homepage, your corporate page to your products page and etc. A site that is rich in interlinking is rich in its chances of getting high rankings.
Some websites are just “one-way street”. A link to the corporate profile page. Content load. End of link. So, the spider leaves. (There goes your VVVVIP guest!). That is not what the spiders wanna see. That is not the results you would like to get either.
8. Flash-ly Matters
While flash is nice and fanciful, but it actually does more harm than good. The spiders are not educated to read the content of the flash files yet. Only our human eyes is capable of reading the fanciful and animated flash flashed across your computer screen. The spiders only read “filename.swf”. There goes a chance of ranking higher!
Where possible, avoid the use of flash completely.
Search engines do not like duplicate content. It is as simple as that. They hated it. So do not do it.
10. Incoming Links
This is what most SEO specialists call the inbound links. Are you well linked? Is your website address linked in the most important places? Google pays a lot of weight to this. So, ensure that your website URL is seen at the most important places, the least you can do for your website.
There you have it. Short & simple 10 powerful truths for your website. If you have a website and would like us to help you optimize it, we charge a one-time optimization fee. Please feel free to contact me should you need this service.
You are invited to attend the upcoming Internet Strategies Workshop. Read more here.